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The 40 Best Beauty Products Under $30
These new hair, skin, and makeup products all deliver serious results at a great price
Drugstore aisles are lined with hundreds of beauty products that promise transformational results—but which ones are actually worth it? We spent months swatching, testing, and reviewing the best beauty deals of 2026 to determine which ones you need to add to your cart on Amazon or during your next CVS, Target, or Walmart essentials run.
Every product below checks in around $30, but in our tests, they all deliver elegant formulas, scents, and results that rival those of higher-end counterparts. After all, the savviest beauty shoppers know that accessible and affordable makeup, skincare, and haircare are the backbone of any great routine.

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