The 21 Best Makeup Products on Amazon Worth Adding to Your Cart

A great balm is the cornerstone to any impactful lip look—and in this case, a cheek look, too. Jane Iredale's twist-up stain features a glossy, rosy tint that doesn’t scream “makeup!”

One satisfied customer writes: "I love how moisturizing and long lasting this lip tint is!" —Anonymous

For an extra-sharp cat-eye, reach for this best-selling matte liner from Stila that’s not only highly pigmented but also made to last (as the name suggests) all day long. And since its formula glides on seamlessly, you won’t have to worry about accidental skips or smudges.

One satisfied customer writes: “It goes on smoothly, stays put and can be drawn thick or thin. Love this product.” —Gina

Here’s a versatile cream face palette to add to your makeup routine. It features five color correctors to neutralize redness, under-eye darkness, and hyperpigmentation at the same time, plus two built-in color-correcting powders to set your handiwork in place.

One satisfied customer writes: “Highly pigmented, blends smoothly with a matte finish. Erased the dark circles around my eyes and on eyelids! there’s a color to correct just about everything. Love this!!!” —chrissybklyn

You probably already know that Anastasia Beverly Hills’s long-lasting Dipbrow Pomade is beloved by beauty enthusiasts. And since its formula is also waterproof, Dipbrow is a summer essential for defined brows, whether at the beach or pool.

One satisfied customer writes: “It lasts all day and makes your brows look airbrushed.” —Jasmine

A little goes a long way when it comes to e.l.f's pigmented liquid blush, which is available in a number of color options depending on your look—from warm peach to deep berry. And as you'll only need a few dabs of product, you'll definitely get your money's worth, since each tube is priced under $10.

One satisfied customer writes: "This blush is so incredibly underrated. It is so pigmented and so good. The price for what it is is amazing. You do not want to skip it. Buy it! You will not be disappointed. Take your doe foot out and tap each cheek and your nose just barely. It is highly pigmented so that’s really all you need." —Mindy

Make sure your makeup stays in place all day (and night) with the help of this setting spray from Urban Decay, that is made especially for those with oily skin. Since its formula helps control oil and leaves behind a matte finish, you won't have to worry about unruly T-zone shine.

One satisfied customer writes: "I have tried so many things to lessen the oil on my face that’s builds up on my makeup causing me to have to reapply several times a day. It is infuriating but thank goodness for this setting spray I am so happy I found it! It makes my makeup stay all day no oiliness on my skin and no reapplying! I love this!!!" —Therese

We're betting you've probably seen this drugstore wonder all over your For You page, and for good reason. Not only is the lengthening mascara budget-friendly at under $10, but it's also suitable for sensitive eyes and contact wearers.

One satisfied customer writes: "I was influenced to buy this mascara from someone on instagram and it did not disappoint. This mascara lasts so long! I am really bad about remembering to take my make up off at night, so with most mascaras it’s smeared all over under my eyes in the morning, but not this one! This one still looks good after a full night’s sleep!" —Kristen

Made with sensitive and easily irritated skin in mind, this redness-reducing primer from Cover FX has a cooling formula to soothe and hydrate ahead of makeup application.

One satisfied customer writes:

“I always use this primer for special events, and my makeup looks flawless! It’s seriously the best long wearing primer I’ve ever tried and I never hear anyone give it the hype it deserves. I always keep a backup because I refuse to be without it! Just pat it on and let it sit for five minutes or so before applying your foundation. Once it’s tacky, apply your foundation and set with powder—add setting spray and you’re good to go for hours and hours!” —Kristin B

This travel-ready staple from Anastasia Beverly Hills features eight eyeshadow shades to blend to your heart’s content, ranging from soft neutral tones to deeper metallic colors. We’re betting your next cut crease will be your best one yet.

One satisfied customer writes: "Really love this palette! All the colors are wearable and nicely pigmented." —Anonymous

Benefit’s versatile Lip and Cheek Stain makes it a breeze to pull off a monochromatic makeup look, since a little goes a long way. Apply a few dabs to both your cheeks and lips for a subtle, natural-looking flush.

One satisfied customer writes: “Obsessed with this! I’m not a make up girly but sometimes I like to put something on my lips. This is absolutely perfect! When you put it on, it looks like its going to be darker, but then you wait a few seconds and it starts to go down. It makes my lips look just naturally a little rosier.” —Anonymous

Sparse brows have met their match: This holy-grail eyebrow pencil is one of our all-time favorites, and comes in 12 distinctive shades for a perfect match. For a seamless fill-in, experts recommend starting at the under arch, then moving toward the tail end and blending with its accompanying spoolie.

One satisfied customer writes: “This is my go to eyebrow pencil! I have tried many different brands, but I always end up returning to Anastasia Brow Wiz. It stays in place, and it looks natural without being too harsh! Excellent product!” —Amy N.

Apply a coat of this brightening eye base to each lid to minimize discoloration, while prepping them for shadow. Its color-correcting formula also ensures your final look pops even more than it usually would.

One satisfied customer writes: “Worked in the cosmetic business for 12 years—this is my favorite eye base. I did not work for this brand, but I have used it for eight years. It is essential for eyeshadow. I generally use it by itself as a natural eye shadow. My eyes look less tired, refreshed, bigger with this product—oh, and less aged :)” —TruthBeTold

Nearly 9,000 Amazon customers are raving about Nyx’s coveted highlight and contour palette, which features eight cream shades that can be mixed, matched, and layered.

One satisfied customer writes: “Wish I’d have had this palette years ago. I use it daily and haven’t even scratched the surface of it yet. It goes on nicely, for eyes, cheeks, nose and face. I have a lot of allergies so I’m quite sensitive, and I have had no problems whatsoever with this.” —Anonymous

This beloved liner does more than just provide the perfect setup for your red lipstick go-to: Its formula also happens to contain filling spheres that work to reduce existing lines while increasing lip volume.

One satisfied customer writes: “Very happy with this product. It glides on easily but is tough enough not to break. Color goes on with first application and lasts hours.” —Cynthia G.

From disguising stubborn dark spots to brightening dark under-eyes, Kosas’s creamy concealer practically does it all. The beloved essential is also infused with key ingredients—like peptides, hyaluronic acid, and caffeine—to plump and brighten your skin.

One satisfied customer writes: “This concealer is wonderful for covering under-eye circles and does not crease! I love it!” —Reagan B.

Not only is this popular blush fun to use (and really cute), it also includes its own built-in sponge for on-the-go application. And since it’s available in seven different shade options, trying out a bold blush look this season is easier than ever.

One satisfied customer writes: “I love Kaja’s packaging for its makeup products. This blush is super cute, the color isn’t overwhelming and it definitely stays on better than powder. Very breathable, light, but still is able to give a good amount of color on your cheek.” —Mel

For a glazed-doughnut skin finish without excessive shine, consider snagging this creamy highlighter from RMS Beauty, which contains light-reflecting oils for a lit-from-within appearance. Apply it with your fingers or a brush to your cheekbones, the inner corners of your eyes, and even in the center of your eyelids.

One satisfied customer writes: “Not glittery and doesn’t sink into fine lines. Would definitely recommend this highlighter.” —Elaine V.

If you’re in the market for a new eyebrow gel, might we suggest this Amazon’s Choice selection, which more than 33,000 customers swear by? Not only is it made to keep hairs in place for up to three days, it also uses hairlike fibers to fill and sculpt thin brows.

One satisfied customer writes: “When one first ‘paints’ on the gel, it is very dark and one thinks, ‘Oh, no! this looks ridiculous!’ But then when one uses the brush, it all smooths out to a very natural looking long lasting brow. I have sparse brows that need filling in and this is my go-to product. I think it would not work for people with no brows or brows plucked into a very thin line. But it works for people whose brows need darkening for a natural, not drawn on, look.” —D.R.B.