The best new luxury fashion campaigns for spring/summer 2026
A look at the designers' visions for the season ahead
When we've only seen grey skies for as long as we can remember and we feel trapped in state of perpetual cold, it might feel hard to picture spring, summer and its accompanying sunshine at all. Thankfully, designer brands are counteracting our winter doldrums by delivering a tonic of stunning visuals, high fashion and exquisite clothes through their campaigns for the upcoming spring/summer 26 season.
So far, we've seen Jennifer Connolly in all-white perched atop a stack of books for Louis Vuitton, Binx Walton luxuriating in Provence dressed head-to-toe in Loro Piana and an exquisite peek into the vivid world of Bottega Veneta. We'll also get a clearer view of the new designers vision at their respective houses for their sophomore season, from Chanel to Dior, Loewe and more.
Below, find a compilation of our favourite luxury fashion campaigns of the season.
Tiffany & Co.
Starring: Alison Oliver
Valentino
Starring: Emese Nyiro, Peris Adolwi, Malena Tafel, Chloe Oh, Valery Sergeeva
Photography: Willy Vanderperre
Valentino
Starring: Emese Nyiro, Peris Adolwi, Malena Tafel, Chloe Oh, Valery Sergeeva
Photography: Willy Vanderperre
Louis Vuitton
Starring: Zendaya
Photography: Glen Luchford
Max Mara
Starring: Mia Armstrong
Photography: Craig McDean
Max Mara
Starring: Mia Armstrong
Photography: Craig McDean
Jil Sander
Starring: Nyla Singleton, Siegfried Blanche, George Anderson, Frederic Bittner
Photography: Stef Mitchell
Jil Sander
Starring: Nyla Singleton, Siegfried Blanche, George Anderson, Frederic Bittner
Photography: Stef Mitchell
Etro
Starring: Sandra Murray, Luana Guimaraes
Photography: Dario Catellani
Etro
Starring: Sandra Murray, Luana Guimaraes
Photography: Dario Catellani
Tod's
Starring: Lulu Tenney, Penelope Ternes, Hedi Ben Tekaya, Anatol Modzelewski
Photography: Alasdair McLellan
Tod's
Starring: Lulu Tenney, Penelope Ternes, Hedi Ben Tekaya, Anatol Modzelewski
Photography: Alasdair McLellan
Giorgio Armani
Starring: Vittoria Ceretti
Photography: Oliver Pearch
Giorgio Armani
Starring: Vittoria Ceretti
Photography: Oliver Pearch
Zegna
Starring: Mads Mikkelsen
Zegna
Starring: Mads Mikkelsen
Prada
Starring: Hunter Schafer
Photography: Anne Collier
Prada
Starring: Liu Wen
Photography: Anne Collier
Louis Vuitton
Starring: Jennifer Connolly
Photography: Cass Bird
Louis Vuitton
Starring: Jennifer Connolly
Photography: Cass Bird
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